You might feel overwhelmed by UX design. But beginners are achieving success every day. You don't need to be a UX expert to succeed.
User experience is a critical consideration when building a website. Most beginners don't realize how much this comes into play. With so many options, bad UX can drive some or all users away.
Business leaders, beginners, and even UX professionals are stressing over mastering the field. They're quick to realize its more expansive than they imagined. They realize much of it isn't intuitive as well.
Your most important qualities are not your technical skills. They are the best personality traits found in the best of people. You can't learn empathy, intuition, and perspective in a book.
UX design does span several disciplines. There are experts who study hard to master each of them. But learning opportunities are more accessible than you think.
Your first lesson is that you don't need to learn it all right away. You will encounter technical jargon you won't understand. The key is to choose a specific place to start.
Professionals spend years studying UX design. But what do they really know about their users? The best way to start is to learn all about them.
Marketers collect data and build customer personas. They use these texts for all the messaging they create. Developing this type of approach gives you a foundation for your design.
Here's where this field "keeps on giving." You can now look at UX as an opportunity. There are countless ways you can amaze your future users.
This is called "user-centered design" and it's a deep internal field. But it's not technical skills with which designers struggle most. It's visualizing the ways in which users want to interact.
Can you identify with people's contexts, motivations, and emotions? If you know your core purpose, you might be closer than you think. Successful UX is about helping users realize value right from the start.
UX is approachable, but you still must prepare. If you have a clear mission statement, you're off to a good start. Time to identify the elements that make your audience fall in love with your experience.
We've identified seven important things you have to know when approaching UX design. Consider these closely before you move forward. When you've mastered these things, you'll know your next steps.
At the core of UX is your value proposition. You want users to realize that value right away. You need to understand what they're looking for first.
The most important UX skill is the ability to empathize. Imagine the experience your ideal user wants. You should build profiles of your ideal users to help you decide.
Don't make the mistake most designers do. Do your research. Find successful websites that sell or offer something similar to yours.
You will find that your users have expectations about how websites perform. They might have specific ones in your given field. If they encounter friction in these areas, you'll lose users fast.
Discover what elements you can file under 'expectations.' These will be essential to a successful design. Even if you don't recreate them, you must know what they are.
Your users need intuitive navigation. They need to find what they want immediately. They must find value from all content they encounter.
That's why usability should be a primary focus. Friction in their usage will drive them away. But it's not the only focus in UX design.
Part of usability is giving users what they want upfront. They shouldn't have to spend time finding the things they need. The style of your site will contribute to their experience.
Style is of course about colors and appearance. But style should contribute to functionality as well. You need a welcoming appearance that guides them to the right place.
Create mockups and wireframes to get the right approach. Pay attention to how pages relate to one another. Users' navigation should feel seamless.
Give them only what they want. Too much content and choices will drive users away. You'll notice quickly if users are avoiding certain areas.
This is very important if you have a lot of subjects. You'll want to use as little as possible for each of them. Overwhelm your users and they'll move to a competitor.
You will need some knowledge about UX methodology. That doesn't mean you need to learn the whole rulebook. You'll need a working understanding and the ability to speak about the subject.
You may find that with the right resources you can do much of this yourself. You may find you need an expert to get what you want done. But you can now ensure you can communicate with an expert.
Don't hesitate to bring in experts to fill gaps. Certain aspects of your design may suffer otherwise.
You will need users to test the experience you provide. This should be a highly analytical process. You should master the right questions that will help you improve.
Make sure your questions are answerable. You will first want to gather basic information about preferences. Ask them what they like least about other experiences they've had in your field.
You'll want to delve into specifics after that. Be sure to tell them there is "no wrong answer." You will want to avoid accidentally influencing their responses as well.
Eventually, you'll be ready to launch. But don't think you're out of the woods yet. You'll want to test more and do iterations later.
You can develop a UX workflow to help plan ahead. Your goal is to always find ways to improve. Strategizing and carrying out those improvements is your best chance to succeed.
Years ago, I was very anxious about UX design. It's what I wanted to do, so I dove right in. Now I want to deliver my expertise to those who are just getting started as well.
Take the next step. Tell me about your journey and I'll empower you as you continue. Because in UX design, we all need a personalized experience.